Let Pouches Bring You Places

Let Pouches Bring You Places was developed to introduce two new adventure-ready pouch products from Cesar and Pedigree. Leveraging social content, targeted ads, a microsite and live events, we captured pet parents and got them to sign up by sharing a picture of their pet. Ten Pet parents won a year supply of pouches for their everyday adventures. Working with Newbridge Marketing, our live events took place at four locations in the US: Music City Mutt Strut, Nashville, TN, Dog Bowl, Frankenmuth, MI, Woodstock, Chestertown, NY, and World's Ugliest Dog Contest, Petaluma, CA. These included photo booths with interchangeable backgrounds, sampling posters, samples for dogs to eat, games with prizes, and staff wearing hats and t-shirts our team designed.