Cincinnati Children's Hospital

When working on the Cincinnati Children's Hospital Why? campaign with a talented team at DBA Worldwide, ideation was the first step. This proved to be a very emotional and rewarding task when trying to imagine how to reach sick children and their parents who ask, "Why?" on a daily basis. Turning ideation into design, responsibilities included using images from a photo shoot, manipulation in Photoshop, using typography to catch the eye, and creating for a wide range of media. Work includes static and Flash banner ads, billboards, signage, full-page print ads for magazines, and a thank-you book from the agency to the families of the children who participated in the photo shoot.